Carla Gentry
Data Analyst
cgentry0213@gmail.com | (423) 552-2062 | LinkedIn Profile
Summary
Highly analytical and results-driven data scientist with 10+ years of experience in data analysis, fraud analysis, and marketing analytics. Proven ability to extract actionable insights from complex datasets, develop predictive models, and communicate findings to diverse audiences. Expertise in SQL, R, Python, and various data visualization tools. Seeking to leverage my skills to drive data-informed decision-making and achieve significant business outcomes.
Technical Skills
Python (Pandas, Scikit-learn)R (tidyverse)SQL Tableau PowerBI Statistical Modeling Machine Learning Big Data (Hadoop, Spark) Cloud Computing(AWS, Azure,GCP)SAS SPSS C++
Analytical Experience
Senior Analyst
Analytical Solution
Mar 2011 - Present
Managed analytical reporting initiatives, coordinating the design, development, and dissemination of data to support strategic management and performance objectives.
Applied advanced analytical methodologies (descriptive statistical analysis, predictive analytics, data mining, and forecasting) to interpret trends and derive actionable insights.
Utilized SAS EG, Excel, SQL, R, and Python to transform complex data into relevant, accurate, and impactful information.
Developed and deployed interactive dashboards and visualizations using Power BI and Tableau to communicate data and results to stakeholders.
Senior Data Specialist
Terenine
Mar 2010 - Feb 2011
Spearheaded the development and implementation of a comprehensive reporting framework.
Delivered high-value, customized reports and conducted in-depth analyses to address specific business requirements.
Transformed complex datasets into actionable insights through sophisticated reporting and modeling techniques.
Strategic Marketing Analyst
Tandus-Centiva Corp (Tarkett)
Jun 2008 - Oct 2009
Analyzed and forecasted market conditions, evaluated regional demographics, and economic fluctuations.
Provided research and data for the sales team on current market conditions and potential sales opportunities.
Market Research Analyst
PromoWorks
May 2006 - Mar 2008
Responsible for reviewing, analyzing and evaluating business needs for the Research and Sales Department.
Conducted geographic and demographic market analysis and make recommendations for changes to improve the retail business.
Worked closely with sales to understand data, reporting and analysis needs.
Marketing Information Manager
Career Education Corporation
Oct 2002 - Apr 2006
Developed ad hoc and weekly reports for measuring leads, enrollments, and starts.
Generated lists for direct mail and e-commerce campaigns.
Analyzed campaign success and produced reports for management.
Research Support Analyst
University of Chicago
Jun 2002 - Oct 2002
Created website to decrease the number of students that came into the GSB computer center.
Senior Analyst and Data Specialist
The Weinstein Organization
Oct 2000 - Nov 2001
Extracted and analyzed prospect and customer data from multiple, large databases.
Provided consultation to management regarding the interpretation of data and analysis results.
Created, wrote and maintained reports as needed for management preparation on output for presentation.
Analyst
Ronald J. Krumm & Associates
Jan 1999 - Jul 2000
Analyzed databases for time or cost-benefit analysis.
Conducted data analysis, segmentation and target marketing.
Used SAS and other statistical languages to obtain information for direct mailings and ROI analysis.
Teachers Assistant/Senior Tutor
University of Tennessee
Aug 1994 - May 1998
Specialized in: Calculus, Differential Equations, Statistics and Linear Algebra.