Tagged: ecometrics

Women in analytics: Leading the Way in Business Intelligence

I was recently interviewed by Software Advice for an article about women in STEM fields and in this case specifically about business intelligence. As they stated in the article it is difficult to break into a predominately male field but don’t let that discourage you! There are many women who have done just that and very successfully I might add. So, thanks to Alan S. Horowitz and his crew for the honor of being included in their blog  4 Women Leading the Way in Business Intelligence Excerpt -> “Though clearly hard to break into, technology can be a highly attractive field for women, as it provides a much greater opportunity to stand out than other industries” From Irene Lewis at Software Advice “Your insight into the industry and your expertise in navigating it is inspiring to men and women alike. And thank you for tweeting it out!” Thanks Software Advice and Best Wishes in all you do! Since not every detail was specific, I wanted to add a bit about myself for those that would like to know more, after reading the above article of course ;o) Being a single mother of two sons was a challenge but no one has ever accused me of backing down from a challenge, eager to learn and grow, I entered the University of Tennessee in the spring of 1993. I worked in the Developmental Math Lab my entire tenure with the University of Tennessee, assisting students with all levels of mathematics. Upon graduating with a double major, Applied Mathematics and Economics in 1998, I moved to the Chicago area to start my career in analytics. During the past 16 years, I have worked with many Fortune 100 and 500 companies including but not limited to, Discover Financial Services, J&J, Hershey, Kraft, Kellogg’s, SCJ, McNeil and Firestone, Tandus Worldwide, Terenine and even thought they are not Fortune  companies, both the University of Chicago and the University of Tennessee. Acting as a liaison between the IT department and the Executive staff, I am able to take huge complicated databases, decipher business needs and come back with intelligence that quantifies spending, profit and trends. Being called a data nerd is a badge of courage for this curious Mathematician/Economist because knowledge is power and companies are now acknowledging its importance. Data, what can it do for you today? Specialties: * Comprehensive Customer Satisfaction and Retention Analysis, * Brand Research & Competitive Analysis, * Employee Retention Research, * Survey Creation & Analysis (New Product and Branding), * Database creation and mining, * Social Media & Coupon, Incentive Promotions, * Project Management (Scrum Certified)   * Social Media Marketing * Statistical concepts to solve business challenges. * Advanced knowledge of data warehousing. * Target Audience Analysis * Predictive modeling, forecasting, and data mining. * Develop data strategy, analysis, objectives and business requirements   So, as you see, a woman can succeed in a “MAN’S” world, good luck ladies! If you’d like to see more check me out on LinkedIn at