IBM Insight ROCKS Analytics and Vegas

So my #IBMInsight experience is coming to a close, my brain is full, my feet are tired but my analytical spidey senses are tingling and my hope for the future of #Bigdata analytics is restored! I’m not sure which one was my favorite, each time I left a session or a keynote I thought, this one was the best EVER but then I would attend the next one and come out thinking the same thing WOW!!!

So, 1st I have to say hats off to the IBM marketing team for throwing a KICK ASS event and then I want to talk about something that is near and dear to my heart – Watson Oncology – after I wiped away the tears, I thought about the loved ones I have lost to cancer and how this technology could have made a difference but the time wasn’t right THEN…. Fortunately, the time IS right now! A little more about Watson oncology:

The challenge

According to one expert, only 20 percent of the knowledge physicians use to diagnose and treat patients today is evidence based. Which means that one in five diagnoses is incorrect or incomplete.

And consider that the amount of medical information available is doubling every five years and that much of this data is unstructured. Physicians simply don’t have time to read every journal that can help them keep up to date with the latest advances. Given the growing complexity of medical decision making, how can healthcare providers address these problems?


Watson has the potential to transform healthcare research, how medical students learn and how payments are processed.

Physicians can use Watson to assist in diagnosing and treating patients by having it analyze large amounts of unstructured text and develop hypotheses based on that analysis.

First, the physician might describe symptoms and other related factors to the system. Watson can then identify the key pieces of information and mine the patient’s data to find relevant facts about family history, current medications and other existing conditions. It combines this information with current findings from tests, and then forms and tests hypotheses by examining a variety of data sources—treatment guidelines, electronic medical record data and doctors’ and nurses’ notes, as well as peer-reviewed research and clinical studies. From here, Watson can provide potential treatment options and its confidence rating for each suggestion.

To learn even more – please check out


The 2nd BIG Announcement was from IBM and Twitter -> A partnership that will take us all to the next level in social analytics and targets/trends…. The example Twitter’s own Chris Moody gave was a business that sell fryers for restaurants – they wanted to talk to Twitter about doing business, the guys from Twitter were like, not sure what we can do for you but the business guy said, oh yes, what about Tweets about soggy fries? Soggy fries…. Well think about it, when someone complains about soggy fries that correlates to the equipment not working properly, duh right? So it was a huge surprise when IBM’s Ginni Rometty & Dick Costolo announced the landmark alliance between @ibm and @twitter #ibminsight #IBMandTwitter


The collaboration will focus on three areas:

Integration of Twitter data with IBM analytics services on the cloud: IBM plans to offer Twitter data as part of select cloud-based services, including IBM Watson Analytics, a new cognitive service in the palm of your hand that brings intuitive visualization and predictive capabilities to business users; and a cloud-based data refinery service that enables application developers to embed data services in applications. Entrepreneurs and software developers will also be able to integrate Twitter data into new cloud services they are building with IBM’s Watson Developer Cloud or IBM Bluemix platform-as-a-service.

New data-intensive capabilities for the enterprise: IBM and Twitter will deliver a set of enterprise applications to help improve business decisions across industries and professions. The first joint solution will integrate Twitter data with IBM ExperienceOne customer engagement solutions, allowing sales, marketing, and customer service professionals to map sentiment and behavior to better engage and support their customers.

Specialized enterprise consulting: IBM Global Business Services professionals will have access to Twitter data to enrich consulting services for clients across business. Additionally, IBM and Twitter will collaborate to develop unique solutions for specific industries such as banking, consumer products, retail, and travel and transportation. The partnership will draw upon the skills of tens of thousands of IBM Global Business Services consultants and application professionals including consultants from the industry’s only integrated Strategy and Analytics practice, and IBM Interactive Experience, the world’s largest digital agency.

“Twitter provides a powerful new lens through which to look at the world – as both a platform for hundreds of millions of consumers and business professionals, and as a synthesizer of trends,” said Ginni Rometty, IBM Chairman, President and CEO. “This partnership, drawing on IBM’s leading cloud-based analytics platform, will help clients enrich business decisions with an entirely new class of data. This is the latest example of how IBM is reimagining work.”


To learn even more – please check out


My 3rd exciting event was the No Doubt concert, now normally I’m not the concert kinda girl, my OCD and germ issues usually keep me away but NOT THIS time! Rocken with “The #IBMInsight band” before the concert with Kevin, Lillian, Bryan and a few others (see our Twitter pics and feeds using the hashtag #IBMInsight) then the best concert EVER…. Side note, I was having lunch – I looked over and there was No Doubt! That made my event!



So to wrap things up, if you are thinking about attending a big data event for 2014, you need to check out IBM Insight 2015, you won’t regret and you won’t walk away feeling like you wasted your time (like a lot of these events) – I was never under whelmed with the speakers and I leave here knowing that the future is indeed bright and data CAN make a difference!

And check out my latest IBM blog on The importance of asking the right questions via The Big Data Hub –